Maruti Suzuki will take an aggressive stand rather than save the stake in the rising competition

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<pre>Maruti Suzuki will take an aggressive stand rather than save the stake in the rising competition


New Delhi. The country's largest carmaker Maruti Suzuki India has decided to take an aggressive stance instead of keeping its position in the market due to increasing competition. A top company official has made this comment. Maruti Suzuki has a 50.59 percent share in the domestic passenger vehicle market from April to January in the current financial year.

"I am not getting defensive, I am an aggressor," said K Nichi Ayukawa, the company's managing director and chief executive officer. I am… if their products are good then we will try to leave them behind. 'Kia Motors, MG Motors, Great Wall Motors and Hyma Automobiles Competition in the domestic market is intensifying with the arrival of new companies like SS. Asked about the level to which the company is ready to save stake in the new circumstances, Ayukawa made this comment. He said that Maruti Suzuki has a habit of competition. He said 'Competition is always there.

Even in the 1990s new companies came, so even then there was competition. Right now there are new companies coming from South Korea and China, so there is still competition. ”He said,“ We ​​have to enlarge the product portfolio ourselves and manage the business to encourage consumers. Along with this, a strong network of sales and service is also to be created. Through all this, we will be able to compete in a better way. ”Asked if the company would need to bring new products especially in the SUV category, Ayukawa said,“ We ​​have to make new models, but the business of the car is only products. It does not work, but it also depends on how much you are able to take care of the consumers. "

Regarding the relationship with the consumers, he said," This is The reason it is important that we are not just selling, we are taking care of customers after the sale. A consumer chooses Maruti because we have a good number of dealers, sales and service centers. "He also said," We are also making sure that they do not have to wait long for parts if there is a car defect Had to do. Consumers like this feature. ”

Ayukawa said about the possibility of growth in the current financial year, now only two months are left. Sales have fallen by about 18 percent in the last 10 months. It is not possible to compensate for such a big fall in two months. However, he said that the market has improved after the festive session and that is why the company is trying to push the improvement forward.

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